Our Mission
We’re going to transform how people approach “anti-aging” by increasing their expectations for real results.
Expecting better results demands being skeptical about information when the so-called authority presenting that information doesn’t seem to be benefiting from the anti-aging results he or she is claiming.
We’ve all heard “only take advice from successful people, not from people who tried and failed” — yet most or essentially all of the famous authors, doctors, and influencers involved in marketing anti-aging products and making careers out of creating “content” for health and nutrition, they just look their age or worse.
We expect real results. Not by achieving a competitive score on various tests for age markers, but by seeing your reflection in a mirror that shows you’ve really reversed your age in reality and also by the energy and motivation you feel.
I put energy and motivation last, because they’re much more subjective, compared to always judging the results on your face (and body in general) in the same bad lighting (meaning directional, not soft light like a ring light or other multiple light setup used by youtubers) which highlights every wrinkle or fine line, or slight change in the depth of nasolabial folds, or slight increase in facial volume, or any improvement in skin texture, etc.
That doesn’t make energy and motivation them less important. Energy metabolism is everything for your health. Improving cellular function is essential for slowing aging; but this will absolutely not yield significant results in reversing the visible signs of aging of your skin.
Reversing the age of your skin and restoring volume and function of subcutaneous adipose tissue is part of aging better, not only because skin is the largest organ of the body but also because adipose tissue participates in the endocrine system, and hormonal decline which typically begins showing around age 25 or 27 is an essential part of the aging process that we want to stop.
I believe that without skincare, living longer is not just undesirable but actually impossible. Because your skin and the volume and structure of adipose tissue and really the entire superficial fascia or the skin-SMAS complex are generally aging in sync with condition of every other system in the body including the brain.
Nobody wants to be living longer than 100 (or even 150 eventually) if that means looking older and older with each passing year at the same unpleasant rate as people making it past 70 or 80 years today.
Massively slowing and objectively reversing the visible signs of age has to be the core expectation for any useful “anti-aging” effort.
You’re committed to buying all the things, and doing all the habits, only because the result is going to be a massive and obvious impact on looking younger, not just feeling younger because that’s the easy part.
