Our Mission
We’re going to transform how people approach “anti-aging” by increasing their expectations for RESULTS.
Expecting better results makes you skeptical about information from influencers and so-called experts who doesn’t seem to be benefiting from the anti-aging effects he or she claims to have achieved.
As a mechanical engineer, I’m not the most likely person to develop a results-focused system for slowing and reversing the signs of aging; but my professional career isn’t in life-sciences or biotech so I’m not married to any academic dogma or professional/corporate bias for any particular products or methodology.
RELENTLESS OBSESSION with anti-aging combined with a demand for obvious results made me very skeptical of all the doctors and influencers and anti-aging YouTubers who don’t seem to be aging any better than random healthy people their age. Yet those authorities will often say without any irony that they’ve reversed their age because of blood test results and not because of their reflection in a mirror, or brutally honest opinion of people who don’t know who they are.
So impartial observers who don’t have any bias or “want to believe” — they look at those influencers like, “Is this just a cult? Because what you’re doing obviously isn’t working.”
After having hundreds of conversations where people ask me “What the hell are you doing? I started getting a sense of why people aren’t using the products I’m using:
A) they don’t know about any of this stuff, and B) they really don’t believe that anything they do will make a difference because they’ve never personally experienced any obvious age-reversing results. ADDING DECADES always pushes you to start with the most effective products and habits so that you will see results and get addicted to success.
We’ve all preter to only take advice from successful people, not from people who tried and failed. Yet essentially all of the famous authors, doctors, and influencers involved in anti-aging research and infotainment or making careers out of creating “content” for health and nutrition — they look their age, or worse.
We expect real results that don’t come from getting a competitive score on rate-of-aging tests. Seeing your face in even the worst lighting or bad pictures and still looking legitimately younger —that’s what shows you’ve really reversed your age— and also by the energy and motivation you feel.
I put energy and motivation last, because they’re much more subjective, compared to always judging the results on your face (and body in general) in the same fairly harsh lighting (meaning directional, not soft light like a ring light or other multiple light setup used by youtubers) which highlights every wrinkle or fine line, or slight change in the depth of nasolabial folds, or slight increase in facial volume, and also makes it easier to every slight improvement in skin texture, etc.
That doesn’t make energy and motivation them less important. Energy metabolism is everything for your health. Improving cellular function is essential for slowing aging; but this will absolutely not yield significant results in reversing the visible signs of aging of your skin.
Reversing the age of your skin and restoring volume and function of subcutaneous adipose tissue is part of aging better, not only because skin is the largest organ of the body but also because adipose tissue participates in the endocrine system, and hormonal decline which typically begins showing around age 25 or 27 is an essential part of the aging process that we want to stop.
I believe that without skincare, living longer is not just undesirable but actually impossible. Because your skin and the volume and structure of adipose tissue and really the entire superficial fascia or the skin-SMAS complex are generally aging in sync with condition of every other system in the body including the brain.
Nobody wants to be living longer than 100 (or even 150 eventually) if that means looking older and older with each passing year at the same unpleasant rate as people making it past 70 or 80 years today. Massively slowing and objectively reversing the visible signs of age has to be the core expectation to motivate your “anti-aging” efforts.
You’re committed to buying all the things, and doing all the habits, only because the result is going to be a massive and obvious impact on looking younger, not just feeling younger because that’s the easy part that we get just by investing in the best energy metabolism supplements and eating a clean diet loaded with micronutrients and healthy fats and with minimal plastics contamination—no fried foods—mostly just common-sense stuff, nothing extreme.
That doesn’t make energy and motivation them less important. Energy metabolism is everything for your health. Improving cellular function is essential for slowing aging; but this will absolutely not yield significant results in reversing the visible signs of aging of your skin.
Reversing the age of your skin and restoring volume and function of subcutaneous adipose tissue is part of aging better, not only because skin is the largest organ of the body but also because adipose tissue participates in the endocrine system, and hormonal decline which typically begins showing around age 25 or 27 is an essential part of the aging process that we want to stop.
I believe that without skincare, living longer is not just undesirable but actually impossible. Because your skin and the volume and structure of adipose tissue and really the entire superficial fascia or the skin-SMAS complex are generally aging in sync with the condition of every other system in the body, including the brain. The organ that you have the most access to —your skin— is also the largest organ, so topicals for skin health aren’t just for cosmetic benefits.